Business Planning & StrategyMarketing & Communications Agencies Why is my profit so low? When running a small business it can be difficult to see the forest for the trees. You get tied up…Ben FletcherNovember 13, 2018
Marketing & Communications AgenciesSales & Marketing Why your SME client won’t say yes to a retainer agreement ABOUT CLIENT & RETAINER AGREEMENTS You don't have to look far, or think very hard, to see why a retainer…Ben FletcherOctober 18, 2017
Business Planning & StrategyMarketing & Communications AgenciesPerformance What are buyers of creative agencies looking for? CREATIVE AGENCY BUYERS If there is one topic that sparks interest in owners of creative agencies it's how to get…Ben FletcherAugust 3, 2017
Business Planning & StrategyMarketing & Communications AgenciesSales & Marketing Top 5 tips to get the right marketing agency for your business FINDING A MARKETING AGENCY FOR YOUR BUSINESS Every time I speak to a potential client and ask when they want…Ben FletcherApril 3, 2017
Business Planning & StrategyMarketing & Communications AgenciesProcesses & Procedures How to manage projects in your PR agency MANAGING PROJECTS IN A PR AGENCY PR agencies will have a group of clients that they perform a range of…Ben FletcherFebruary 1, 2017
Business Planning & StrategyMarketing & Communications Agencies How to manage scope creep in your PR agency MANAGING SCOPE CREEP IN A PR AGENCY If there's a common operational problem faced by the majority of professional services…Ben FletcherJanuary 25, 2017
Marketing & Communications AgenciesStaff How to deal with staff turnover in a PR agency DEALING WITH STAFF TURNOVER IN A PR AGENCY A perennial headache for PR agency owners is high staff turnover. Whilst this…Ben FletcherJanuary 18, 2017
Marketing & Communications Agencies Why your PR agency isn’t as profitable as it should be PROFITABILITY OF A PR AGENCY Running a successful PR agency can be quite the balancing act. You need to find…Ben FletcherJanuary 11, 2017
Business Planning & StrategyMarketing & Communications AgenciesSales & Marketing How many leads do I need to generate? Filling your sales funnel. SALES FUNNELS & LEADS Looking to boost your sales efforts? It can pay to map out your sales process and…David SharpeJune 21, 2016
Business Planning & StrategyGeneral BusinessMarketing & Communications Agencies When agencies lack proper business processes BUSINESS PROCESSES & THEIR IMPORTANCE It's no surprise that an agency might look for a new accountant and advisor during…Ben FletcherApril 7, 2016
Business Planning & StrategyMarketing & Communications Agencies How to manage email effectively MANAGING YOUR EMAILS EFFECTIVELY Learning to manage email effectively is really something that should be taught in colleges, universities and…Ben FletcherMarch 9, 2016
Business Planning & StrategyMarketing & Communications Agencies When everyone claims quality, prove yours by being specific. CLAIM OF QUALITY Here’s a question I have posed to many owners of creative industries businesses: what differentiates you from…David SharpeMarch 7, 2016
Business Planning & StrategyMarketing & Communications Agencies What Uber can teach us about competing LEARNING FROM UBER I’ve had Uber on my mind of late. The ride sharing service, which offers an alternative to…David SharpeJanuary 26, 2016
Business Planning & StrategyMarketing & Communications Agencies Start with a market opportunity, not with your product STARTING WITH MARKET OPPORTUNITY During November, I'm conducting a series of workshops for Indigenous artists around various locations in regional…David SharpeNovember 9, 2015
Business Planning & StrategyMarketing & Communications Agencies Marketing 101: Find a niche FINDING A NICHE As a small business owner marketing can seem daunting. Google AdWords, Facebook ads, local newspapers, radio time,…Ben FletcherOctober 28, 2015
Marketing & Communications AgenciesStart ups The Activity Trap, and how to avoid it AVOIDING THE ACTIVITY TRAP It's a common enough story. We've factored sales and marketing activities into our weekly schedule. We…David SharpeOctober 12, 2015