When running a small business it can be difficult to see the forest for the trees. You get tied up…
Ben FletcherNovember 13, 2018
CREATIVE AGENCY BUYERS If there is one topic that sparks interest in owners of creative agencies it's how to get…
Ben FletcherAugust 3, 2017
FINDING A MARKETING AGENCY FOR YOUR BUSINESS Every time I speak to a potential client and ask when they want…
Ben FletcherApril 3, 2017
MANAGING PROJECTS IN A PR AGENCY PR agencies will have a group of clients that they perform a range of…
Ben FletcherFebruary 1, 2017
MANAGING SCOPE CREEP IN A PR AGENCY If there's a common operational problem faced by the majority of professional services…
Ben FletcherJanuary 25, 2017
DEALING WITH STAFF TURNOVER IN A PR AGENCY A perennial headache for PR agency owners is high staff turnover. Whilst this…
Ben FletcherJanuary 18, 2017
PROFITABILITY OF A PR AGENCY Running a successful PR agency can be quite the balancing act. You need to find…
Ben FletcherJanuary 11, 2017
SALES FUNNELS & LEADS Looking to boost your sales efforts? It can pay to map out your sales process and…
Generate TeamJune 21, 2016
BUSINESS PROCESSES & THEIR IMPORTANCE It's no surprise that an agency might look for a new accountant and advisor during…
Ben FletcherApril 7, 2016
MANAGING YOUR EMAILS EFFECTIVELY Learning to manage email effectively is really something that should be taught in colleges, universities and…
Ben FletcherMarch 9, 2016
CLAIM OF QUALITY Here’s a question I have posed to many owners of creative industries businesses: what differentiates you from…
Generate TeamMarch 7, 2016
LEARNING FROM UBER I’ve had Uber on my mind of late. The ride sharing service, which offers an alternative to…
Generate TeamJanuary 26, 2016
STARTING WITH MARKET OPPORTUNITY During November, I'm conducting a series of workshops for Indigenous artists around various locations in regional…
Generate TeamNovember 9, 2015
FINDING A NICHE As a small business owner marketing can seem daunting. Google AdWords, Facebook ads, local newspapers, radio time,…
Ben FletcherOctober 28, 2015
AVOIDING THE ACTIVITY TRAP It's a common enough story. We've factored sales and marketing activities into our weekly schedule. We…
Generate TeamOctober 12, 2015
