Client Manager

After co-running a record store in Wollongong, Emma realised how her accounting knowledge could help others like herself.
Her past experience in working with various financial and professional industry clients has given her a wide knowledge base for her clients.
Outside of work, you can find Emma at a local DIY show, or baking sourdough for family and friends.


Client Manager

Henry joined the Generate team as he is passionate about adding value and helping creative clients understand accounting. Outside of work you can find him at the gym, brunching at his favourite cafes and exploring new activities.


Senior Client Manager

After dabbling in the creative industry herself as a make up artist, Kitty decided that her skill set was more suited in helping creatives handle their financial affairs. Kitty joined the Generate team after graduating in August 2012 and loves every aspect of her work. When she is not at work, Kitty can be found obsessing over baseball statistics and playing the guitar (quite badly!).
BAcctg, BCI

Jacqui Crouch

Founder & Director

Jacqui has been fully absorbed in working and laughing with creative individuals and their businesses for more than 25 years. Making business matters simple and enjoyable and providing support, confidence and direction for her clients & staff is what drives her professionally. When not at work its all about being with family and friends doing whatever makes the day worthwhile.
B.Ec., CA

Ben Fletcher

Managing Director

Ben has been working with small to medium businesses for over a decade and from the pub to the boardroom, he can be found working with creative and innovative business owners, helping them achieve their goals and enjoy success. In his spare time Ben can be found at his local pontificating on a variety of subjects with great enthusiasm and varying degrees of knowledgeability.
BComm, MTax, CA, ATI, JP

Lauren Hillier


Lauren is a chartered accountant with a creative arts degree. What? Working in the arts made it clear that accounting was the career path where she could best help creatives to make a living from doing what they love. Lauren loves sewing, playing in the kitchen, her Bianchi road bike and passport holidays.
BA(CreativeArts), CA, JP



What do you get when you mix IT and bookkeeping? This guy.

After 15 years in the land of troubleshooting IT issues, Trent threw in the towel as ‘the IT guy’ to be a stay at home Dad and during nap times retrained as a bookkeeper. Some would say it was a result of being married to a chartered accountant, others would say that both professions require an analytical and logical mind so the change was obvious.


Client Manager

After chasing winter around the globe for a few years, Scott realised his love of numbers and landed in Accounting. When not at work, you will find Scott at the beach or planning where his next overseas trip will take him.


General Manager


Senior Client Manager

After graduating in 2014, Gabe immediately joined the Generate team where he is able to develop his knowledge and passion for accounting and local Australian music. When he isn't crunching numbers, Gabe can be found in the kitchen cooking up a storm (and hopefully not burning down the house)!
BComm, CA


Senior Client Manager

Chris is able to combine his interest in the creative industries while developing knowledge in the accounting field as well as providing excellent service to clients. Outside of work, Chris enjoys playing tennis, watching films and travelling.
BBus, CA



Mandy worked in London in HR for 'too long'. On returning to her beloved Sydney, she developed a love of the spreadsheet while managing the family budget and decided to re-train. A miss spent youth playing in bands and an early career managing record stores (remember them?) means that she feels right at home dealing with the amazing and diverse clients here at generate


Client Manager

After finishing her Master's Degree in Accounting, Mia chose Generate to start off her career as an accountant. A dog lover, Mia can be found squealing at puppy photos during her free time. She finds joy in working with and helping clients, especially in the creative industry, but loves it even more when her last name is spelt correctly.
BMgmt, MAcctg


Team Administrator

After completing his International Studies and Arts degree, Jack uses his creative thinking and problem solving skills to be our Team Administrator and Receptionist.
Outside of work, you can find him at gymnastics, cooking up vegetarian meals at home, while enjoying old favourite movies and tv shows, and discovering new ones.



After a year working closely with our creative industry clients in reception, Tash decided to challenge herself by moving on to join our bookkeeping team. She quickly realised her love for numbers and has decided to undertake a university degree to advance her career in accounting. With the passion to help people around her, Tash always makes sure that your financial books are well prepared and up to date. Outside of work, Tash enjoys her time flipping around at the gym with her cheerleading team.



Jelena has extensive experience in ‘crunching the numbers’ for SMEs in the advertising and design industries. After completing a Master of Professional Accounting degree, Jelena joined the team at Generate where she will continue to work with creatives and further develop her knowledge in the accounting field.

Outside of work, Jelena enjoys spending time with family and friends, great restaurants, summer holidays in Croatia and skiing in Canada.


Senior Client Manager

Although working with wide variety of clients for the past few years, Vanessa has always been more interested in the creative minds behind the entertainment industry. Generate has provided the best opportunity for Vanessa, where her flare in fashion and film can truly flourish. Outside work, you can usually find Vanessa hassling travel agents for when she picks her next “big” overseas adventure
BEcon, CA





My interest and exposure to commerce began from a young age, as my parents were hands-on small business owners. This led me to study business, and I attained a bachelor’s degree with majors in accounting and finance. I chose to join the family group soon after and over about fifteen years, I came to know more about the real-world opportunities and challenges faced by small business owners – the tough stuff that is hard to pick up from the books alone. I know that as a business owner, you need people you can rely on and less worries on your mind. This is why, as a bookkeeper at Generate, it’s my daily goal to provide you with a professional and reliable bookkeeping service, as I know what it means to have one less thing to worry about, and one more person in your corner, providing you with the support you need.


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